July 12, 2007 in insights

“…Many of the most popular [start] out with a niche idea—an inside joke, a particular obsession—and watching it explode. Of course, most blogs linger in obscurity and are read by only a handful of people, and few ever reach the level [LOLCATS site] I Can Has Cheezburger has. What about a blog like Cheezburger lets [...]